Electric Cars: Hype, Glamour and the Future…
Our dream car looks glamorous. It is costly, shiny and attractive enough that people keep talking about it. We all have one car in our mind that we keep dreaming of. It may have autonomous doors. It is maybe a flying car. It rushes with the maximum speed of, say 300kmph. They say that if you can dream it, you can surely achieve it. Don’t know about flying cars and autonomous cars but electric cars are racing ahead in this race and capturing the tremendous market. Stylish electric car with AI features, data integration, automation looks staggering. For a particular generation, it is their dream car.
Once upon a time, an electric car was a luxury. People were buying them for a status symbol. The heat of global warming was not there. Environmentalist was quiet on the CO2 emissions. It was also an early phase. The market was at the development stage. But in the last 4-5 years, the platform has transformed completely. Rather than playing second fiddle to ICE cars, electric cars have emerged as a separate industry. Countries around the world have prepared a plan to transform completely into electric. Top brands competing for market share in the electric sector. It is not just the cars; electric scooters, buses and commercial vehicles have arrived in no time. Electric scooters will soon replace their petrol variants. For intercity transit, electric bus will be a better option. The commercial vehicle industry is also testing electric trucks to reduce carbon emissions.
But though there are other types of vehicles in e-mobility, electric cars have created exceptional hype in the market. Tesla Motors, Kia Motors, Audi, BMW, Nissan, Mitsubishi, Renault, Hyundai have launched their electric car in the market. Tesla with their disruptive marketing strategy has already captured a significant market. Their cars consist of a bank of batteries – the energy storage system which manages charging-discharging of batteries. The power inverter in Tesla car converts DC power to AC power resulting in maximum power output than any other car. The technical aspects such as torque, motor power, battery capacity are crucial in assessing the quality of any electric vehicle.
To sell it to the end customer, one must highlight the range, charging capacity, speed and price. Electric cars typically have a range of 200-400 km. Lithium-ion batteries are generally integrated and take around 5-7 hours for a full charge. The maximum speed is around 150kph and acceleration from 0 to 100 kph is around 10 sec. The battery-electric vehicle looks fascinating and spacious. Cars have been built with artificial intelligence and autonomous systems. The advanced braking system, pedestrian safety, parking sensors, collision sensors will be an integral part of the car. The world has taken a serious note of increasing carbon emissions. Automakers understand that diesel and petrol variants will not be accepted in the future. With government bodies initiating policies that support EVs, the market will be forced to go electric.
For a car to be accepted among all pear groups it should be affordable. Currently, this is one talking point in the EV market. Tesla Model 3 costs US $35,000. Hyundai Kona costs around the US $30,000. Unless and until the total cost of ownership and maintenance cost gets reduced the transition won’t be successful. Let’s put more efforts into quality research and new product development. Only then we’ll see the dream of EV turning into reality.